For many of us, it’s not just about football at all.
2. Find the right placement. Location, location, location is as important in advertising as in real estate. Though advertising on the Super Bowl requires mega bucks, WIX has seen the big tab pay off for the past two years. That’s why they’ve decided to run with the ball for the third year in a row. Find a balance between what you can afford and the value of the exposure, and you’ve got it made.
3. Promote like crazy. It’s not enough to create a great commercial (read ad/blog/website/email). You’ve got to promote it in places that offer maximum exposure to your target audience. Where are your people? Facebook? LinkedIn? Instagram? Your local TV or radio station? Huddle there.
Understanding that Facebook was right for them, WIX made history by launching its 2017 Super Bowl ad campaign on Facebook Live, January 17th. Creative placement, yes?
4. Encourage audience participation with an intriguing offer. WIX invited Facebook viewers to change their profile pictures to an image of Chef Felix (as shown on the WIX website) in order to win up to $50K in its score-big contest. How many will do it? Just think of all the website visitors it will get. Can you think of a way to get your audience to participate actively on your site?