Patient and professional referrals are great. But if you want to attract more new patients, follow these tips:
1. Find your brand. Figure out what’s special about your practice and put it front and center in your logo/tag line, stationery, patient literature, and website. Be sure your office atmosphere reflects who you really are. How does your receptionist answer the phone? What does your on-hold message say? How do you and every member of your staff interact with your patients? Consistency is the name of the game.
2. Establish yourself as an expert in your field. Instead of advertising, offer a steady stream of FREE, useful information– on-line blogs, e-blasts, newsletters, white papers–to drive traffic to your website. Find community opportunities to speak to your target audience about what you know best and what interests its members most: the latest advances in the treatment of X, the newest implant procedures, one medication vs. another, how to help your child lose weight, etc.
3. Go social with social media. Interact with your current and potential patients and let them experience your brand. Twitter is great for short, medical/dental news flashes. Facebook is ideal for sharing patient success stories. Encourage satisfied patients to talk about and like you on Facebook. Pinterest is perfect for before and after photos, and You Tube works for instructive or case study videos.
A prospective patient requires seven brand exposures to notice you and six or seven more to call for an appointment. So get started today to ensure a super flow of new patients tomorrow.