Blogs: 4 Ways to Maximize Sales and Increase Revenues

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Looking for new ways to build your business? Blogs can be just the tool you need. Here’s how they work:

1. Blogs build your brand.  Potential clients need to be exposed to your brand at least seven times before they recognize it and more than that for them to act on it–contact you, become an active lead, buy what you sell. So blog regularly and as often as you can–at least once a month. Over time, you’ll build a customer base.

2. Blogs establish you as a trusted resource in your field. By providing FREE, useful information on a subject on which you are expert, you establish your credibility and give potential clients a reason to turn to YOU, not your competitor, when they need what you sell.

3. Blogs can showcase ALL of  your products and services. Current clients who use just one of your products or services may have no idea of all that you offer. As current clients are always your best source of future business, blogs are a great marketing opportunity. But remember, most of your blogs should offer FREE information and not sell anything. The most subtle way to handle this is to list all of your products and services at the very end of your blog.

4. Blogs drive traffic to your website. Links within your blog direct visitors to various pages of your website. Keywords embedded in your headlines and text help you get found on Search and send potential buyers shopping through your site. More visitors, more leads, more new business, more increased revenues, MORE PROFITS!

If you’re not sure how to get started writing blogs, or if you don’t have time to do so, contact PerfectWright today! Count on us to do your keyword research, create your links, and write, edit, or proofread results-driven blogs that help you grow your business. 215-885-2803; www.perfectwright.com/services; mary@marygroll.com.

Blogs, website copy, e-blasts, newsletters, white papers, e-books, letters, press releases, and all other written communications.

 

To Generate Leads, “YOU” Trumps “WE”

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Whether you’re writing website copy, blogs, e-blasts, magazine articles, brochures, or newsletters, you need to connect with your readers to get results. Talk to them directly. Let them know what they stand to gain by doing business with you. You’ll be surprised at how “YOU” trumps “WE” in generating leads, building business, and increasing your revenues. Check out these examples… 

Don’t: We offer prompt service to suit your needs.
Do: You’ll never have to wait for us.

Don’t: Our washing machines are quieter than our competitors’.
Do: You can put your baby to sleep next to our washing machines.

Don’t: We use the latest technologies.
Do: You’ll be amazed at what the latest technologies can do for you.

Don’t: XYW Realtors sells more houses in this area than any other realtor.                                                  Do: You’ve got your best shot at selling your house if you list with XYZ.

Don’t: We’ll find you the lowest rate on your mortgage.                                                                             Do: If you’re looking for the lowest rate on your mortgage, call us today.

Need help turning “WE” into “YOU” to create results-driven marketing pieces? Count on PerfectWright to write or edit your texts. Contact us today: 215-885-2803; mary@marygroll.com; www.perfectwright.com.

8 Tips on How to Create a Landing PageThat Generates Leads and Builds Revenues

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Okay. You’ve made an irresistible offer to potential customers—a free e-book, tip sheet, demo, white paper, webinar. To  make it even more desirable, you’ve put a time and/or quantity limit on it. With a zinger of a headline, it can’t fail to attract attention. You cap it off with a clear, concise call to action. Then what?
Send your visitors to the Ultimate Landing Page!
  1. Keep it simple. Keep it clear. Stick to your message, and don’t distract your visitors with unnecessary copy. Remove even your site navigation to keep them focused.
  2. Rivet them with your headline. Use dynamic language that matches the call to action language of your original offer—Download This E-Book Now!
  3. Describe your offer briefly. Then offer a short bullet list of benefits. What’s the take-away value?
  4. Dress up your page with at least one visual image—a picture of the product that respondents will receive. The more visual, the better.
  5. Dot with social media Share and Like buttons to exponentially increase the lead-generating power of your offer.
  6. Make it secure. Offer visitors a statement of your privacy policy or a seal of privacy guarantee.
  7. Give it credibility with testimonials or a statement of how many others have taken advantage of your offer.
  8. Collect visitor information on a short, easy-to-complete capture form placed prominently on the upper half of the page. Require only essential information.
Want to make sure your Landing Page gets results? Contact us: 215-885-2803; mary@marygroll.com. We’re here to make your Landing Page PERFECT! 

9 Tips on How To Write a Killer Resume That Lands You Your Dream Job

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If you’re in transition from one job to another and need a resume to distinguish you  from all of the other job applicants, just follow these tips:

1. Customize: Get inside the head of the hiring agent. What is she really looking for? Tell her what she wants to hear. Use as many of the words and phrases (or synonyms for them) from the job description as possible–back at ya. Never use a generic resume.

2. ALWAYS tell the truth. Never list a position you haven’t held or skills you don’t have. Be prepared to discuss every line of your resume when you get to your interview.

3. Choose the right format for YOU. If you have great job experience, go with a chronological format that features experience first. If you have great skills, but not much experience, opt for a more functional format that lists skills and accomplishments first. Choose a template (many are available free from Microsoft Word and other companies) that best suits your strengths. Better yet, design your own.

4. Lead with a strong, tightly-written Overview (short, crisp statements, no full sentences) that showcases your most relevant skills or experience. Conclude it with your Objective: the type of position you seek and the characteristics of the company for which you hope to work.

5. Keep bulleted items parallel. Begin each item under your employment history with a past tense action verb: developed, created, communicated. Begin each of your skills with a present participle action verb: initiating, building, coaching.

6. Be specific. Quantify. How many widgets did you sell? What % increase in enrollment did you achieve? How many clients did you coach? What is the dollar value of the largest contract you’ve landed? Numbers are convincing.

7. List your education last unless you’re a recent graduate. In that case, display it first followed by a list of accomplishments: edited school yearbook, captained varsity football team, played first violin in school orchestra, organized canned goods drive for local food pantry.

8. Proofread like crazy, and have a friend or professional proofreader check your resume, too. Typos or errors of spelling, grammar, or punctuation will completely put you out of the running. In fact, just one small error will do it. Don’t take chances!

9. Attach your resume to a personal cover letter addressed to a specific person. Don’t repeat your resume content. Just be frank, and let your reader know why you are the best possible candidate for the job.

Need professional help writing that knock-out resume? Contact PerfectWright. We’ll make sure your resume helps you land your dream job!