Looking for new ways to build your business? Blogs can be just the tool you need. Here’s how they work:
1. Blogs build your brand. Potential clients need to be exposed to your brand at least seven times before they recognize it and more than that for them to act on it–contact you, become an active lead, buy what you sell. So blog regularly and as often as you can–at least once a month. Over time, you’ll build a customer base.
2. Blogs establish you as a trusted resource in your field. By providing FREE, useful information on a subject on which you are expert, you establish your credibility and give potential clients a reason to turn to YOU, not your competitor, when they need what you sell.
3. Blogs can showcase ALL of your products and services. Current clients who use just one of your products or services may have no idea of all that you offer. As current clients are always your best source of future business, blogs are a great marketing opportunity. But remember, most of your blogs should offer FREE information and not sell anything. The most subtle way to handle this is to list all of your products and services at the very end of your blog.
4. Blogs drive traffic to your website. Links within your blog direct visitors to various pages of your website. Keywords embedded in your headlines and text help you get found on Search and send potential buyers shopping through your site. More visitors, more leads, more new business, more increased revenues, MORE PROFITS!
If you’re not sure how to get started writing blogs, or if you don’t have time to do so, contact PerfectWright today! Count on us to do your keyword research, create your links, and write, edit, or proofread results-driven blogs that help you grow your business. 215-885-2803; www.perfectwright.com/services; email@example.com.
Blogs, website copy, e-blasts, newsletters, white papers, e-books, letters, press releases, and all other written communications.