Why Does Google Love Blogs?

Have you ever seen a kaleidoscope at rest, with all of its colorful pieces standing still? Its colors and shapes remain attractive, but they lack the compelling sparkle generated by motion.

Before blogs (weblogs) first became popular some 15 or so years ago, websites were
static. Businesses created websites (or had companies like PerfectWright do it for
them), were excited about their launch, then forgot all about them. Two, three, or more years crept by, and nothing in them changed–kaleidoscope at rest.
The Home page remained the same. The About page listed the original principals of the company even though its staff had expanded significantly; the Services page failed to keep current with the firm’s latest offerings; sometimes, even the Contact page boasted out-of-date information. Dead, dead, dead!
Then along came blogs, free-standing articles brimming with useful information about subjects related to, but not the same as, general website content. Suddenly, websites sprung alive with new information that changes monthly, bi-weekly, weekly, or even more often, but always appears at consistent intervals.
Blogs entranced Google with their dynamic motion and inspired it to create new algorhythms and tracking bots that would forever and continuously reshape their host websites.

Spiderbots were now constantly crawling and evaluating blogs and entire websites, checking for indicators that effected their ranking: back links from reputable sources relevant to your site, traffic, fresh, ever-changing content, shares on social media, comments from readers, visuals such as photos, graphics, cartoons, and videos.

As playground for new and more, searchable keywords, as well as invisible-to-readers Meta copy (Meta titles and Meta descriptions), blogs became a hotbed of opportunity for Search Engine Optimization and a significant determinant of website rankings.

In addition, blogs commanded new audiences, new business and new profits. Free, useful information attracted the attention of organizations seeking higher revenues and greater profitability. Compound expanded client interest with positive Google rankings, and you’ve got a double whammy of success.

So keep Google smiling and grow your audience at the same time with compelling blogs that keep your website fresh and ever-changing. Start generating irresistible kaleidoscopic motion for your website today!

(PerfectWright will be glad to help you: mary@marygroll.com; 267-217-7600.)


Need Help Writing? It’s Not What You Say, But How You Say It.

Are You…

  • Tired of struggling with how to put your ideas into words?
  • Too busy doing what you do to write about it?
  • Not sure how to grab the attention of your target audience?
  • In need of dynamic copy that sells?

Do You Seek…

  • Riveting headlines and sub-heads that attract and hold reader’ attention?
  • Compelling copy that turns visitors into leads?
  • Keyword-embedded text that boosts your Search rates?
  • Editing that gives your writing clarity and focus?
  • Proofreading that surpasses your Grammar/Spell Check?

Then why not…

  • Build revenues with professionally-written content that attracts clients to your business practices?
  • Avoid losing clients who associate sloppy grammar/punctuation with sloppy business practices?
  • Save time and money with affordable outsourcing of labor-intensive writing/editing/proofreading?
  • Expand your reputation for excellence with impeccable text?/

If you’ve got the content, I’ve got the words to sell it–and the flawless copy to showcase your excellence.

Don’t hesitate to contact me to discuss your website, blogs, newsletters, press releases, resumes, LinkedIn Profile, or any other written communications: Mary Groll, PerfectWright: mary@marygroll.com: 217-216-7600.


Want a Website That Produces Results? Ask Yourself These 10 Questions

1. Have you branded yourself?

Who are you? What overall benefit do you offer your clients? Think big. Make your logo and tag line reflect your brand and maintain consistency throughout all of your marketing materials–website, blogs, e-mailings, newsletters, ads, letterhead, business cards, signage–as well as your office/store culture.

2. Who is your target audience?

Don’t cast too wide a net. Address your content directly to those most likely to purchase your product or service. Use the word “YOU” in addressing them, not “clients” or “customers.” Put yourself in their shoes and provide solutions to their specific problems. Offer them what they need.

3. Is your site plan easy to navigate?
Easy scrolling from page to page or sub-page is essential. Visitors have short attention spans, so they’ve got to land quickly. Set up multiple internal links that take viewers from page to page keeping them on your site longer and giving them more information along the way.

4. Is your phone number bold and clearly visible at the TOP of each page?                            Don’t expect visitors to waste precious time scrolling down to the bottom (especially on an iPhone) to find your contact information. Make it easy for them to reach you.

5. How compelling and consistent are your page headlines?

Questions capture attention; so do surprising statements and numbers. Be sure all of your headlines appear in the same font and font size so that if you wrote them all on a single page, they would look like they belonged together.

6. Do you have visuals on every page?                                                                                         Photos and videos not only capture attention, but also hold viewers on your site longer. Don’t forget to tag and caption them. Every website should boast at least one video–think You Tube.

7. Are you publishing blog posts regularly?                                                                                  Blog posts often bring visitors to your site that might not ordinarily visit, so be sure to set up a blog page. Publishing at regular intervals–weekly, monthly, etc.–is a great way to keep your website dynamic and keep Google happy at the same time.

8. Is your content easy to read?

Short paragraphs–titled with sub-heads, bearing bulleted or numbered lists, using italics for emphasis–guide your visitors quickly through your message.

9. What’s your Call to Action?

What do you want your visitors to do? Make a purchase? Subscribe to your newsletter? Unless you tell them specifically, they’re unlikely to do it. Use a brightly-colored, clickable button with a clear command: ORDER HERE; SUBSCRIBE NOW to get results.
10. Have you optimized your site for search engines?                                                                    Use keywords potential clients might use to find you both in your text and headlines. Meta copy on the back side of your website is also important. (Not familiar with this? I’ll be glad to help you.)
If you’d like help writing creative, results-driven website copy, blogs, e-mailings, or any other materials, please contact PerfectWright: 267-217-7600; mary@marygroll.com.

What Can Small Business Owners Learn from Super Bowl 17 Advertiser WIX?

Why do YOU watch the Super Bowl?
To witness the best teams rival each other? To see what superstar players can do under pressure? To feel like a part of an American TV community all focused on “the game”?

For many of us, it’s not just about football at all.

Seeing how creative, national advertisers spend their millions of dollars to attract new business is a whole other sport. For small business owners who lack mega budgets, there is much to be learned. Whether you’re creating a website, posting blogs, or sending out e-mailings, the rules of the audience attraction game are the same.

WIX’s 2017 Super Bowl commercial teaches us how to…

1. Grab your audience with in-your-face verbal and visual content.
This fiery commercial uses violence, sexual innuendo, and action to rivet the attention of its viewers. (Does the commercial make its connection to the WIX product clear? We’ll see how it plays after February 5th.) You can move down field with compelling content and visuals, too.

2. Find the right placement. Location, location, location is as important in advertising as in real estate. Though advertising on the Super Bowl requires mega bucks, WIX has seen the big tab pay off for the past two years. That’s why they’ve decided to run with the ball for the third year in a row. Find a balance between what you can afford and the value of the exposure, and you’ve got it made.

3. Promote like crazy. It’s not enough to create a great commercial (read ad/blog/website/email). You’ve got to promote it in places that offer maximum exposure to your target audience. Where are your people? Facebook? LinkedIn? Instagram? Your local TV or radio station? Huddle there.

Understanding that Facebook was right for them, WIX made history by launching its 2017 Super Bowl ad campaign on Facebook Live, January 17th. Creative placement, yes?

4. Encourage audience participation with an intriguing offer. WIX invited Facebook viewers to change their profile pictures to an image of Chef Felix (as shown on the WIX website) in order to win up to $50K in its score-big contest. How many will do it? Just think of all the website visitors it will get. Can you think of a way to get your audience to participate actively on your site?

If you’d like help writing creative, results-driven website copy, blogs, e-mailings, or any other materials, please contact PerfectWright: 267-217-7600; mary@marygroll.com.