Looking for new ways to build your business? Blogs can be just the tool you need. Here’s how they work: 1. Blogs build your brand. Potential clients need to be exposed to your brand at least seven times before they … Continue reading
Whether you’re writing website copy, blogs, e-blasts, magazine articles, brochures, or newsletters, you need to connect with your readers to get results. Talk to them directly. Let them know what they stand to gain by doing business with you. You’ll … Continue reading
Okay. You’ve made an irresistible offer to potential customers—a free e-book, tip sheet, demo, white paper, webinar. To make it even more desirable, you’ve put a time and/or quantity limit on it. With a zinger of a headline, it can’t … Continue reading
If you’re in transition from one job to another and need a resume to distinguish you from all of the other job applicants, just follow these tips: 1. Customize: Get inside the head of the hiring agent. What is she … Continue reading